Welcome
Who we are
Wool of Pure Imagination was founded in 2024 from a simple place - a love of creativity and a frustration at how difficult it was to find quality wool at affordable prices. What began as a personal challenge soon grew into a dream: to create a welcoming space where fellow makers could find beautiful yarn without compromise.
We are a small family business built on warmth, care, and a shared passion for crafting. Every skein we offer is chosen with the same attention and thoughtfulness we would give to our own projects. We believe that creating should feel joyful and accessible, whether you're knitting your first scarf or working on a treasured heirloom piece.
Our goal is simple: to provide high-quality wool at fair, affordable prices, while building a community that feels like home. When you shop with us, you’re not just buying yarn - you’re supporting a family dream and becoming part of our story.
Thank you for being here and for letting us be part of your creative journey.
With warmth,
The Wool of Pure Imagination Family
New Arrivals
Sustainable Materials
At Wool of Pure Imagination, we believe that creating something beautiful should never come at the expense of the world around us. That’s why we are committed to sourcing wool and fibres as responsibly and thoughtfully as possible.
We carefully select materials that prioritise quality, durability, and ethical production. Wherever we can, we work with suppliers who share our values caring for animals, supporting fair working conditions, and reducing environmental impact.
Wool is a natural, renewable fibre, and we love that it is biodegradable, long-lasting, and made to be treasured. By choosing sustainable materials, we hope to encourage mindful making projects that are crafted with intention and designed to last for years to come.
For us, sustainability isn’t just a feature it’s part of the heart of our business.
